Social Media Account Management and Content Creation
Build Digital Marketing is a social media management company with a focus on Instagram. With nearly two million combined followers, the founders (Stefani Pollack, @cupcakeproject, and Scott Thomas, @GrillinFools) use their own accounts to trial techniques to apply on their clients' feeds.
At Build, we think, breathe, and live Instagram every single day so that our clients don't have to. We constantly experiment with new growth and engagement techniques to see what works and what falls short.
As trends come and go, rest assured that Build Digital Marketing will keep your account growing and your followers active and engaged.
Social Media Account Management
Succeeding on social media not only requires keeping up and adapting to ever-changing algorithms but also demands consistency. Our staff work every day - including weekends and holidays - to reach and exceed your goals.
Here's how we succeed.
The visual look and feel of an organization’s feed is the first thing someone will see, and this makes content planning essential. We work with you to share a mix of your best images/video, relevant curated content, and (optionally) original content developed by our team. We can also push this content to Facebook and Twitter to help grow your presence on those platforms as well.
When we manage your account, you no longer have to worry about the impact of the latest Instagram updates. We stay up-to-date with the latest techniques and trends to bring the most customers to your feed organically.
Your brand messaging becomes integrated with the content on your feed. This subtle approach keeps followers engaged without overwhelming them with in-your-face advertisements.
We engage with related accounts to help build a large community. Being visible elsewhere on Instagram is key to generating growth and engagement.
We interact with casual followers who like and comment on content while referring key followers and important messages directly to you. This filtering allows you to focus your attention on potential leads, partnerships, and influencers.
We personally train our account management team to use our techniques to grow your feed with an organic, authentic, and engaged following. We will never propose the purchasing of followers or likes.
While we focus primarily on Instagram account growth, we can cross-post and interact on other social media platforms as well. Maintaining a presence everywhere is essential.
Content Creation
Instagram's algorithms now favor original video content over other types like photos and stories.
Our skilled team of content creators can create this content on an ongoing basis, incorporating trending looks and audio. Our team takes footage onsite or offsite and edits raw footage that you provide.
Content creation is no longer a one-time event.
Your account should share original video content at least 3 times per week!
We create content regularly so that there is always something fresh, seasonal, and trending to share. Contact us for more sample content.
Plans
Tier I
Goal: Visibility
Consumers use Instagram to research and learn about brands before making a purchase. In this package, we’ll create a feed that educates consumers about your products, services, and personality.
This plan is not designed for rapid follower growth or to increase engagement.
Tier II
Goal: Growth, Engagement, and Sales
Increasing posting frequency and using original video content increases visibility on Instagram. This plan uses a mix of content posted daily - sharing posts from your followers and original video content you provide - to create an Instagram feed with a goal of growth, engagement, and sales.
*** You must provide 3-4 original edited videos each week at this tier.
Tier III
Goal: Full-Service Content Creation, Growth, Engagement, and Sales
In this plan, our team will create compelling video content for you and will share it alongside curated follower content and any other content you provide. If you want to be fully hands-off and still see exciting growth, engagement, and sales, this is the plan for you.
Plan Features
Tier I | Tier II | Tier III | |
|---|---|---|---|
Creating trending video content | - | - | 3-4 pieces per week |
Sharing user generated and your own created content | Yes | Yes | Yes |
Posting frequency | 3-4 times per week | Daily | Daily |
Sharing Build-created content | - | - | Yes |
Following key Instagram Accounts | Yes | Yes | Yes |
Interacting with relevant posts by others | Yes | Yes | Yes |
Responding to comments and forwarding as needed | Yes | Yes | Yes |
Pushing key messaging | Yes | Yes | Yes |
What People Are Saying About Our Services
We couldn't be happier!
Not having the time or staff to deal with social media, we hired Build Digital and couldn't be happier!
Mike Johnson
@sugarfiresmokehouse
Social Media is no longer a headache.
Social media used to be a headache for us. Then we hired Build Digital and it just wasn't anymore.
Matthias Heidemanns
@beefer_usa
Request a Free Proposal
Contact Us for more information by emailing stef@builddigitalmarketing.com or scott@builddigitalmarketing.com or by completing the contact form below.
Stefani Pollack
@cupcakeproject
About Stef
Stefani Pollack started Cupcake Project in 2007 as a way of documenting her quest to master the cupcake in time to bake hundreds of them for a friend’s wedding. Today, her Instagram @cupcakeproject has nearly one million followers and she is the founder of Bake Fest, a community of bakers that gathers virtually throughout the year to connect, learn, and grow together. Her approachable sweet and savory recipes have been featured regularly in Huffington Post and Buzzfeed, she’s been a contributor for Parade Magazine, Paula Deen, and Chowhound, and she has freelanced for magazines like Fine Cooking and AllRecipes.
Stefani has a background in corporate training and she’s passionate about helping others to use social media to achieve their business goals.
Scott Thomas
@grillinfools
About Scott
Scott Thomas started GrillinFools.com in 2008 as a means to write off meat, charcoal and the occasional grill. What started as a tax shelter and a hobby has grown into a business, one greatly aided by the power of social media. Scott has written feature articles for both St. Louis and Feast Magazines, has been quoted in Wall Street Journal, has appeared on countless television and radio spots locally, and has appeared on nationally televised tailgating commercials for Coca-Cola and in an episode of Steve Raichlen’s Project Fire. His Instagram account (@grillinfools) has over 700,000 organic, authentic followers.
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